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LAMBREWSKI SPRITZ
Visual Identity + Packaging
Inspired by vintage Americana design, Lambrewski set out to bring the look and feel of a classic beer to the world of wine. The goal was to have the can to fit into a dive bar ambiance and keep the beverage approachable to non-wine drinkers. With it's name a play on Lambrusco wine and the addition of a flying lamb mascot, it adds to the vintage look, while also staying true to the cheeky undertones of the brand.
This simplistic design is intended to match it's simple ingredients. Red Wine. Soda Water. That's It. Oh, and Lambs.
*Copy still in progress with client

MOODBOARD

INITIAL CONCEPTS

CLIENT'S CHOICE






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